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However, if done carefully, visual tension can be used to achieve a desired result. This also brings us to the last design principle, which is unity. Even though this image has a lot of variety, it has an overall harmonious aspect, creating a sense of unity. Proportion is a principle of design that involves the size and scale of various elements within a composition. It's a super important principle that involves using differences in things like color, shape, size, and texture to make a composition visually interesting and impactful.
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Examples Of Symmetrical Balance
Contrast is one of the most versatile and powerful principles of design because it can be used in so many different ways to achieve a wide range of effects. Symmetrical balance has a formal connotation to it and this might not essentially suit the personality of several brands. The core value of the business would be exploring the unorthodox and so a perfectly symmetric design in their logo or web page might not really reflect who they are. Logo Poppin is a top-rated graphic design agency that specializes in logo design, web design, video animation, digital marketing and other professional branding services. Balancing a design using color is one of the simplest way to tweak your design’s balance.
Learn more about the principles of design
At first glance, there’s nothing much to see in this Is Survived By album cover by Touché Amoré, a post-hardcore band from California. But if you look closely, it is a great study for creating balance in design. Both elements complement each other to bring balance to the design. A simple and easy way to achieve balance in design is to use positioning. The principle is to place a large element on one side and balance it out by placing smaller objects, such as texts, on the opposite side.
Leveraging Size for Visual Balance
Butterflies and sunflowers are nature’s renditions of symmetrical balance. Finding and incorporating the right balance in design can be a little complicated, especially if you want to implement one of the rarer types of balance into your art. However, it doesn’t matter what is the type of visual balance you want to use. You can show variety through colors, shapes, images, different typefaces, and other design elements.
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But overall, unity results in a harmonious composition that clearly communicates the core message. Unity gives a design a sense of order and organization—The viewer's eye flows smoothly throughout the layout rather than jumping sporadically between disconnected pieces. Without proper movement, a design can be confusing, and disorienting, and fail to communicate the intended message effectively. Movement can be used to create a narrative or story in the design, helping to convey information to the audience in a clear and concise manner. For example, increasing the size of a certain element can draw attention to it and make it stand out. It is the relationship between the parts of a whole and can greatly impact the overall look and feel of a design.
The horizontal scroll is an example of balance throughout, giving the viewers a design that’s pleasing to the eyes and exciting to the senses. This movie poster for Sherlock Holmes is a perfect example of symmetrical balance. This type of balance places elements in an even and orderly fashion.
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Assuming all else is equal, let’s see how each of these factors have an impact on visual weight. Although they differ in physical weight, the image above remains visually balanced because both objects compete for our attention equally. Knowing these elements and principles will help you see beyond what's tangible and produce more professional designs. Proportion refers to the relative size and scale of elements in the design. It's essential for making things look three-dimensional and also adds direction and hierarchy. Where emphasis draws the viewer's attention to specific elements in an obvious way, movement is more subtle.
Understanding the Importance of Balance in Graphic Design
His articles are regularly featured in “International Artist” magazine. The letter above is clean and simple looking due to the careful arrangement of surrounding space, slightly weighted towards the bottom and with generous margin space. The reader is given the impression that the kitchen, food preparation and service are equally clean and elegant. Lines leading to the corners of a design act as arrows, throwing the design off balance by pulling attention towards the corners. A large shape near the centre of a painting can be balanced by a small shape near the edge, just like a see-saw. Mindset refers to a person or community’s way of feeling, thinking, and acting about a topic.
Unlike the repetition of a single motif, patterns combine several visuals in a recurring arrangement. Pattern in design refers to repeating multiple elements in a regular and consistent way throughout a composition. When assessing your design, ask if each element enhances that central message—Remove anything that distracts or disrupts.
In graphic design, white space is used to create balance, contrast, and visual hierarchy in a composition. The abstract exhibitionist painter Jackson Pollock often incorporated this type of balance in design in his masterpieces. And his ideas can be used by designers to create subtle backgrounds that boost the impact of actual design elements they want their viewers to focus on.
In this type of balance, the visual elements of art start from a central point within the artwork and branch outward. Radial balance is another form of symmetry that offers stability and a point of focus at the center of the artwork. In this the painting below, one side shows a cityscape filled with people, buildings, and streetcars; the other side shows a barren landscape with benches and lights. Whether it’s symmetrical, asymmetrical, radial, mosaic, discordant, or other ways of balancing, think about which way will work best for your design. You can see a great example of asymmetrical balance in the image below. Another way to achieve balance is to increase or decrease the size of the design elements.
By definition, the word “asymmetry” suggests a lack of symmetry. However, balance can be created with asymmetrical elements as well. This beautiful painting feels pleasant to the viewer's eye yet has so much going on.
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The railing on the left provides a strong connection with the left edge of the screen. It’s hard to imagine any design element on the page throwing either out of balance. The home page of Carrie Voldengen’s portfolio exhibits an overall asymmetrical balance around a dominant symmetrical form.
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